Small Business Owner Dilemma in an Age of Too Much Information

We are in an age of information overload.

There is a “Guru” everywhere you turn trying to sell you their latest and greatest marketing tool. How do you know it will solve a business problem you are having?
So then you start to do some research.

Where do we turn to find an answer? Wherever we turn, there seems to be a new question brought up. We go on and on looking for an answer to our dilemma and spend countless hours not accomplishing anything.

In the end we haven’t answered our main question and are still confused. We probably won’t buy that guru’s “stuff” because we aren’t clear if it’ll actually work for us.

Who can we trust to help us grow our business?

Turns out there isn’t anyone who we can trust better than ourselves as the business owner. You got into this business because you want more time and money out of life and to have the life and lifestyle you dream of. Laying a framework for what we need to accomplish will eliminate the confusion of knowing if a guru’s tool is right for us or not. But what is stopping you from designing your framework?

Information overload!

We have too much information to sort out and think about in order to create that framework. After you spend countless hours laying the framework and sorting out all the information, if you make it that far; the next problem is how do you implement it?

Just having the knowledge isn’t going to solve your problem. Implementing a solution will. Will that guru actually give you knowledge on implementing the tool?
We get so busy in our business that we don’t have time to change what we are doing. Keep in mind that if you keep doing what you are doing you will get the same results. Insanity is doing the same thing over and over and expecting different results. How many times have we heard this but still don’t pay attention to it.
Having an understanding of what isn’t working and what is, is the first step to changing for the better.

So now you know what needs to be changed because you’ve gotten some information. You might have attended a workshop, seminar, boot camp, webinar; talked to a guru, coach, friend, or another business owner.

How to you find the time to implement?

An entrepreneur’s strength is your SPEED, as well as thinking outside the box.

It costs big companies too much money to move quickly. Their money is better spent moving slowly and testing and training before implementing. It costs small companies too much money to move slowly. By the time you get around to changing you’ve lost market share and income. Being a small business owner has challenges that each of us face because of our past experience, personality, education, and values we hold near and dear to our heart.

By working together, we can help each other.

Networking is a powerful tool that is well documented to work.
When you get an idea, try it as quickly as you possibly can. See what happens when you test the tool, technique, or idea. If you don’t get any response, ask a question to your small business owner network for another idea and try again.
Keep in mind, when someone contacts you, the small business owner, they already want to work with you. You don’t have too much selling to do because the buyer has just about already decided to hire you.

Getting in front of buyers is where you need to spend your initial energy. Then sustain it through quality customer service and asking for a referral.

Sort out your problems to find a solution and learn how to implement! Let’s make money together.