Wednesday, December 29, 2010

Social Networking is a part of Internet Marketing


Connecting with past clients and potential new clients is what social networking is all about. How to connect depends on your business.

Target Audience:
What age range is your audience?
Do you offer a product or a service?
Where would your audience most likely be? If you don't know, we can chat on the phone to figure it out for your business.
What is your goal for connecting with them? Is it customer service, staying in touch, getting referrals, etc.?

Creating a plan of action for social networking isn't something that we immediately think of when everyone is telling us to get online.

I see people get online but don't really understand WHY and then don't fully utilize the power of the internet to build their brand.

Branding online is just as important as branding offline. Your offline and online marketing plan should be harmonious and social networking is only a part of your overall marketing plan.

We can spend alot of time reading this information but putting it into action means doing SOMETHING. Don't be afraid to mess something up. Even if you don't fully understand the social networking RULES, do something. People will tell you when you've crossed a line. But if you put yourself out there, you'll learn by doing.

Another thing. Don't put up a blog or a facebook page, post a couple times and think that's good enough. It doesn't work like that. If you are serious about internet marketing and want some help with creating a plan of action, please feel free to call me to chat. It doesn't cost anything to talk. I enjoy helping other business owners.

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